Trying to decide between Mailchimp and Klaviyo? Both are popular tools in the email marketing space, but they serve different needs. This comparison breaks down features, pricing, and use cases to help you make the right choice.
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | $13/mo | $20/mo |
| Best For | Email marketing for beginners | E-commerce email marketing |
| Video Automation | ❌ Manual | ❌ Manual |
$13/mo
Email marketing for beginners.
$20/mo
E-commerce email marketing.
Mailchimp starts at $13/mo, while Klaviyo starts at $20/mo. Consider not just the sticker price but the total cost of ownership — including the time you'll spend using each tool.
If you value your time at $50/hour and spend 5 hours/week on content creation, that's $1,000/month in time cost alone — regardless of which tool you choose.
Choose Mailchimp if: You need email marketing for beginners and prefer popular choice.
Choose Klaviyo if: You need e-commerce email marketing and value e-commerce focused.
Consider neither if: You want automated video content without ongoing manual effort. Both tools require continuous time investment.
Whether you choose Mailchimp or Klaviyo, consider adding video marketing to amplify your results. Video content gets 1200% more shares than text and images combined.
zSellify automatically converts your website content into YouTube Shorts — no filming, editing, or manual publishing required. At $69-129/month, it's an affordable addition to any marketing stack.
Still researching? Check out these related comparisons:
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