The question every business asks: how often should we post? Too little and you're invisible. Too much and you annoy your audience. Let's look at what the data actually says.
Platform-Specific Recommendations
YouTube Shorts: 1-2 per day for maximum growth. The algorithm heavily rewards daily posting. This is achievable with automated publishing.
TikTok: 1-3 per day. High-volume posting is normalized on TikTok, and the algorithm tests each video independently.
Bluesky: 2-5 posts per day. Conversational platform that rewards frequent engagement.
Instagram: 3-5 Reels per week, 1-2 feed posts per week, daily Stories.
LinkedIn: 1-2 posts per day for maximum reach.
Consistency Beats Frequency
Posting once per day every day beats posting 5 times one day and nothing for three days. Algorithms reward predictable publishing patterns. This is why a content engine approach outperforms manual efforts.
The Real Answer
Post as often as you can maintain quality. With automation handling video creation, the quality-quantity tradeoff largely disappears. Check our Engagement Calculator to see if increased posting is helping or hurting your metrics.